(CAMPAIGN DESIGN LEAD & DoP)
www.forbes.at
Forbes Under 30 Campaign in 2023, in collaboration with Leica. In my role as design lead, I worked across every stage—from concept development to execution across print, digital, and live experiences.
The idea was to spotlight life as a young creative or entrepreneur under 30 through the lens of emerging photographers from Austria, Switzerland, and Germany. We selected three photographers and invited them to document their surroundings, capturing moments of ambition, struggle, and everyday life. We received new sets of images weekly until the Under 30 list launched. Their distinct visual styles gave the campaign a raw, human feel that we leaned into intentionally.
As the campaign progressed, I directed photoshoots for selected Under 30 honorees. It was a powerful experience to see how personal and emotional those moments were—especially when individuals found out they’d made the list. In Berlin, I worked with talents such as Nina Chuba and others, documenting these milestones in a setting that felt authentic and grounded in their everyday lives
My creative process focused heavily on visual consistency and narrative clarity. I developed a cohesive design system that unified everything—from the digital rollout and social media assets to the editorial layouts and Forbes covers. I also coordinated with editorial, photography, and marketing teams to make sure our visual tone stayed aligned across all touchpoints. The goal was to create something that felt both elevated and authentic.
What made this campaign especially meaningful was how it blended storytelling, design, and real human connection. It reminded me of why I love working at the intersection of editorial, design, and production—bringing people’s stories to life with craft and intention.
Discover more selected Forbes DA projects here